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I've heard a lot of hype surrounding the Zoya brand. All of their polishes ($7) are formaldehyde, toluene and DBP free and there are raves about how long the polish lasts without chipping. I was eager to try the brand but I couldn't find it locally and didn't want to order online without seeing the colors first. As luck would have it, Zoya has since twice offered 3 bottles free (just pay $6.95 shipping) and I now have a little Zoya collection of my own!
Nail polish does not last on me. At all. I've tried every magazine and manicurist trick--wipe nails down with polish remover immediately before polishing, use cuticle oil nightly, wear gloves when doing the dishes, use OPI Chip Skip, don't use OPI Chip Skip, avoid quick-drying top coats, etc--but my apartment has no dishwasher, I spend half my life on the subway so I am constantly washing my hands trying to avoid whatever communicable disease half the subway riders seem to have at any given time, and I type all day for work. I average about 24 hours before my polish starts chipping and I was eager to see if Zoya would be as miraculous as its devotees claim, but the truth is, it last just like any other polish on my nails. I am hoping one day to be independently wealthy with nothing to do but eat bon bons and watch General Hospital (at which point I'll do a proper study compairing how long various brands of polish last) but until hat happens, even with Zoya, I'll have to repolish every few days.
Even though I wasn't blown away by the brand's lasting ability, I have to say that they have a vast color selection (over 300 in all), many of the shades unique. The come out with new color stories each season so your nails can always be on trend!
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Mischa is a sheerish mauve with gold shimmer and tiny silver sparkles
Erika is a sheer coton candy pink with heavy gold shimmer
Lola is an iridescent fuschia with light blue pearl and a matte finish
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Zanna is an opaque mauve with no sparkle and shimmer
Pru is a purple wine frost wit heavy gold shimmer and iridescence
Roxy is a deep berry magenta with magenta glitter
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Pru and Roxy in the sun.
Zoya is sold at
www.artofbeauty.com (typing in zya.com redirects you to this site).
Overall, I would definitely purchase Zoya nail polish but would not do so expecting miracles.